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Rethinking The Multi-Channel Strategy In A $3/Gallon Gas World

Written by Evan Schuman
August 15th, 2006

As gasoline prices continue to soar to ludicrous heights and consumers get more comfortable with E-Commerce, some retailers are starting to question what to push—and play down—this holiday season. For example, the popular shop-online-pickup-in-store and buy-online-and-return-at-the-store both end up forcing the consumer to use up that precious gas. Do these kind of approaches merit being thought through again?

Two unrelated surveys released on Tuesday—one from Harris Interactive that was paid for by vendor Newgistics and the second from BigResearch that was paid for by the National Retail Federation--beg that question.

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Posted in CRM, E-Commerce, IT Strategy/Industry, Payment Systems, Premium Content, Software
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One Comment | Read Rethinking The Multi-Channel Strategy In A $3/Gallon Gas World

  1. Andrea M. Pace Says:
    August 18th, 2006 at 8:38 am

    This sounds like a win-win situation for pure-plays and retailers that also have an online presence.

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