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Rite Aid on May 1 announced an extensive set of E-Commerce and POS changes to accommodate visually-impaired consumers, admittedly under an implied litigation threat from advocacy groups. The $24 billion 5,000-store pharmacy chain joins an expanding list of national retailers who have agreed to make such changes, including 7-Eleven, RadioShack, Safeway, Trader Joe’s and Wal-Mart. The most prominent retailer who has fought such efforts is Target, whose legal battle continues. Read more. |
May 2nd, 2008 at 6:11 pm
The issue is not just visually-impaired. My disabled experience came with 5 years of IT support for the Virginia Department of Rehabiliation Services (DRS). Take a look at Target’s payment transaction terminal. I can’t believe that they haven’t been sued for equal access by a person with limited hand/arm dexterity. Oh, how about self-checkout lines… not very accessable.
I believe that as retailers automate more and more on the consumer-side, we will see more litigation.
Wayne Brown
President, C.T.O.
Point-Of-Activity, Inc.