Sears Drive-Through. It’s Against The Odds But At Least It’s Trying
Written by Fred J. AunJanuary 22nd, 2009
Sears is experimenting with a buy-online-pick-up-in-store approach merged with a "you want fries with that?" drive-through. The tactic is not especially novel, as several other retailers have tried such a move with mixed results (the mixed results being that some had bad experiences while others had worse). But the experiment is interesting insofar as it shows Sears trying to be creative with its merged channel efforts.
Beyond the advantage of being able to physically shop without having to take a shower, there are some tactical reasons for Sears' plan to convert one of its Illinois stores into what it is calling a "MyGofer Store."
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Is there really an improvement between a mag swipe and contactless tap if multi-factor authentication is required?
-Ed
