Shopping By Looks Alone
Written by Evan SchumanNovember 10th, 2006
Web buyers who want to let their eyeballs do the walking may have found a new way to shop with a site called Like.com.
The site’s approach is based on people who see news figures or other celebrities and want to wear what they’re wearing or use the accessories they are using. (We will not suggest that this is a trait that is overwhelmingly dominant in one gender.) According to an Associated Press story, Like.com uses face recognition technology, whereby it creates a digital signature that describes the photo’s content and enables a more accurate search for similar looking items. It then links to some 200 E-Commerce sites where those items are sold.
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
I have strong reservations about the 'individual' certification and posting of that information for merchants. Can you imagine the potential employee poaching that might occur? The implications when competitors can look up how many are certified with each of their competitors? 
-Christine
