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Subway Chain To Test Cellphone Coupons

Written by Evan Schuman
July 23rd, 2006

The $9 billion Subway chain of more than 26,000 sandwhich restaurants is going to be ringing customers up with its six grams of fat or less messages in August, as one of its franchisees experiments with mobile marketing.

The franchise has struck a deal with mobile payment vendor MobileLime "to market to preferred customers in real-time by offering alerts and discount coupons to cell phones," according to a MobileLime source.

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Posted in CRM, E-Commerce, IT Strategy/Industry, Mobile/Wireless/Contactless, Payment Systems, Premium Content
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