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Lousy Looking Apps Cost Retailers A Lot Of Money

Written by Todd L. Michaud
February 22nd, 2012
Here's a bit of heresy that will drive your business managers wild: When preparing app requirements, forget business requirements (it needs to provide a 5 percent increase in sales), functional requirements (it needs to ring up a sale) and technical requirements (it needs to be built on Windows). Instead, push to the top of the list interface design requirements (it needs to accomplish the critical tasks in the least number of clicks possible).

Believe it or not, writes Retail Columnist Todd Michaud, that's where the money will come from. RIM had the BlackBerry on the market for years delivering E-Mail to business users around the world, but it wasn't until Apple launched the iPhone and that mobile access to E-Mail became ubiquitous.

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Posted in E-Commerce, IT Strategy/Industry, Premium Content, Software
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