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Target.com Dumps Clever Idea—And Survives Black Friday

Written by Frank Hayes
December 1st, 2011
The biggest E-Commerce surprise of Black Friday was probably what didn't happen: The problem-plagued Target.com didn't crash. Despite an absent E-Commerce chief for six weeks before the big day, and what some saw as a half-hearted defense of the site by Target's CEO on an earnings call, the chain's online store weathered the Black Friday-Cyber Monday weekend with just some performance degradation—about the same as other major E-tailers.

The most likely reason it survived: Target.com deep-sixed its clever but ill-fated experiment in limiting the number of customers who could be on the site at the same time.

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Posted in E-Commerce, IT Strategy/Industry, Premium Content
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