Target’s Showrooming Futility: It Should Be Winning But It’s Not
Written by Evan SchumanJanuary 25th, 2012
In a futile attempt to fight showrooming, Target is pressuring its suppliers to make it more difficult for Target's customers to price compare. The most bizarre part is that Target is trying to game a system where it already has a huge competitive advantage.
The historic argument has been that E-tailers have a huge convenience advantage and that a retailer must combat that by leveraging its experience/ambiance advantage. But with showrooming, the customer has already driven to the store, parked, walked to the aisle and found the desired product. The physical store has the convenience advantage 10 times over.
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
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