Tesco Embraces Open API Strategy For Mobile, 3D
Written by Fred J. AunJuly 23rd, 2009
Tesco, Europe's second-largest retailer, is counting on an army of outside programmers to create applications that will enable easy shopping on its Web site via mobile devices and other interfaces, following a similar move by Best Buy to release its APIs to the developer community. An official with the $85 billion Tesco, the world's third-largest retailer behind Wal-Mart and France's Carrefour, detailed the move this week in some Web and blob entries.
"Our customers tell us that to differentiate ourselves we must be proactive, we must inspire them and we must make grocery shopping easier and faster," wrote Nick Lansley, Tesco's head of research and development. "Perhaps this new immersive experience needs to be a great mobile phone application or perhaps a 3D virtual store or shopping through the TV set-top box or a third party recipe site where ingredients can be added straight to your basket."
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