The Age Of Sell Phones
Written by Evan SchumanAugust 1st, 2006
Phones that can ring with coupons, beam payments and deliver true multimedia interactive experiences are already in the pockets of most consumers. How far will—and should--retailers go?
A free product coupon is a free product coupon, right? If it's for the same product at the same merchant and the pricing and timing are roughly the same, it shouldn't matter how that coupon is given to the merchant. Andrew Kamps, the VP of operations at a New York restaurant chain, recently learned otherwise.
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
-Ed
August 4th, 2006 at 8:41 am
Evan,
How about another new (or should I say old) form of marketing. The customer using the cell phone coupon could also be polled as to customer satisfaction real time! That would place tremendous power in the hands of the consumer. Talk about the unblinking eye! Management would have to do their jobs and respond to shoddy service as well as finding more ways to drive sales by gimmicks. They might actually rediscover that service makes the difference! Just a thought!
Bob McIntosh