The Browser Giveth, The Browser Taketh Away
Written by Evan SchumanApril 14th, 2009
Execs at Domino’s Pizza learned a painful lesson in the power of Web video and social networks this week. Although the chain already understood the power of those new channels to sell product and boost brand loyalty, it seemed to have been offguard how those channels could just as easily halt sales and hurt brand loyalty. It also seemed stunned that the powerful national chain could be undone by a 10-minute effort from two low-level employees.
The story—deliciously told here by The New York Times—involves two workers at one restaurant that posted a video of them doing some impressively unsanitary things to a pizza before he was sent. See the picture accompanying this story? All I can say is that that had better be cheese.
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
I have strong reservations about the 'individual' certification and posting of that information for merchants. Can you imagine the potential employee poaching that might occur? The implications when competitors can look up how many are certified with each of their competitors? 
-Christine
