The E-mail Subject Line Gotcha
Written by Evan SchumanJune 24th, 2009
Wanted to briefly step outside our retail IT playground for a moment to share a bizarre E-mail marketing observation. People seem to have forgotten the subject line rules in E-mail, where you’re supposed to assume very little space, depending on the browser involved.
With that in mind, two recent E=mails. The first was from retailer Williams-Sonoma. My Outlook showed: “Free Culinary Demons” Intrigued, I clicked further to find it was really “Free Culinary Demonstrations.” A few days earlier, a retail software vendor sent me a message that read–seemingly candidly–”The ROI That You Can’t Afford”. A click revealed what they had intended to say “The ROI That You Can’t Afford To Miss.”
One Comment | Read The E-mail Subject Line Gotcha
Leave a Reply
Readers, specifically those who want to comment on a story:
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
-Ed
June 28th, 2009 at 1:04 pm
That made me laugh. Reminds me of the “XYZ Marketing Bullentin” that showed up as “XYZ Marketing Bull” !!