The Swimsuit Online Vs. Offline Battle
Written by Evan SchumanJune 17th, 2007
Lands’ End is hoping technology can deliver a better swimsuit-purchasing experience online than in-store. With few items of apparel are the subtle distinctions more important than with swimwear. The battle: to approximate the exact look-and-feel of the swimsuit online (advantage: brick-and-mortar) while minimizing the awkwardness and embarrassment of the process (advantage: online).
The Camden Courier-Post did a revealing (sorry. Couldn’t resist) look into how Lands’ End is trying to play this one, with options to “send messages to a personal shopper and match suits to their body types through a search mechanism that lists six elements.” Worth a read.
Leave a Reply
Readers, specifically those who want to comment on a story:
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Is there really an improvement between a mag swipe and contactless tap if multi-factor authentication is required?
-Ed
