Today’s Retail Mobile Commerce: The Smartphone Meets A Train Wreck
Written by Evan SchumanJuly 9th, 2009
With consumers becoming sharply more interested in mobile commerce and handsets getting closer to the point where it's feasible (thanks, Apple. Between M-Commerce and the early GUI pre-Windows days, to paraphrase Han Solo, "that's two we owe you"), retailers are finally starting to deploy. But it does not look like they're taking it very seriously.
On the deployment side, about one in every 20 of the largest E-tail sites now support mobile, according to figures released by m-commerce consulting firm Acquity Group. But those rollouts reflect a lack of standardization (or even basic consistency) and suggest a community that is overwhelmed by the radically different environments (screen resolution, size, OS capabilities, etc.) offered by the major phones today in the U.S..
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
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July 15th, 2009 at 6:28 am
Some vendors provide customizable internal frameworks that claim to have been tested on a whole host of browsers and are capable of adapting the content to the capabilities of the device. Thus even sites that are not WAP optimized specifically can be passed through a device filter optimizing the content to the specific characteristics. Today mobile web technology has improved many fold and is capable of rendering content adapted websites on the lower end browsers as well as browsers like Apple Mobile Safari.