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Twitter-Only Shopping Site Gets $4.7 Million Investment

Written by Evan Schuman
April 29th, 2009
Trying to figure out whether this new service is brilliant or, well, something decidedly not. A site has launched providing human-assisted shopping integrated with a Twitter shopper site. That's not that unusual as the Twitter world is filled with them. But this one just picked up an almost $5 million Series A round of funding from SK Telecom, according to a statement issued Wednesday morning (April 29). Is there something more here with this one?

But deeper in the site, there were some answered questions and those answers were rather troubling, to the extent that a consumer is searching for credibility. The answers all seemed to be peppy and not especially neutral. One question asked: "Where can I find a great deal online for Sony VAIO VGN-CR507E Q 14 1 Laptop 1 86 GHz Intel Pentium Dual-Core T2390 Processor?" The answer: "What a great solid little system that you can really do a lot on. You can really get a great buy at Amazon or Best Buy." Do you get the sense that answer could have been written before the question was written?

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Posted in E-Commerce, Mobile/Wireless/Contactless, Premium Content
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