Guess CIO Hides Weak Search Engine
Written by Evan SchumanJune 21st, 2006
The CIO for billion-dollar clothing retailer Guess Inc. had a challenge. He knew their search engine was delivering terrible results and that he would take many months to replace. What should be done in the meantime?
Even CIOs at billion-dollar retailers have to put their jeans on one upgrade at a time. But Guess Inc. CIO Michael Relich found himself in an especially difficult position when web analytics told him that 60 percent of his E-commerce site's search results were delivering "not found" responses to prospects.
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
I have strong reservations about the 'individual' certification and posting of that information for merchants. Can you imagine the potential employee poaching that might occur? The implications when competitors can look up how many are certified with each of their competitors? 
-Christine
