Metro Group, Kraft, Nestle And P&G Hook Up In Russia With Data Sync Deal
Written by Fred J. AunDecember 27th, 2008
Kraft Foods, Nestle and Procter & Gamble are now able to synchronize item data with Metro Group stores in Russia, a collaborative effort being touted by the players as a "landmark" deal that illustrates the rapid expansion of the Global Data Synchronization Network (GDSN).
There's no question the global data sync effort, in which manufacturers share product information with sellers through GDSN-certified "data pools," is gaining ground. But not all industry observers are sold on GDSN. For example, Retail Systems Research Managing Partner Paula Rosenblum said she remains skeptical about the true ROI of the practice.
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
I have strong reservations about the 'individual' certification and posting of that information for merchants. Can you imagine the potential employee poaching that might occur? The implications when competitors can look up how many are certified with each of their competitors? 
-Christine
