Metro Group, Kraft, Nestle And P&G Hook Up In Russia With Data Sync Deal
Written by Fred J. AunDecember 27th, 2008
Kraft Foods, Nestle and Procter & Gamble are now able to synchronize item data with Metro Group stores in Russia, a collaborative effort being touted by the players as a "landmark" deal that illustrates the rapid expansion of the Global Data Synchronization Network (GDSN).
There's no question the global data sync effort, in which manufacturers share product information with sellers through GDSN-certified "data pools," is gaining ground. But not all industry observers are sold on GDSN. For example, Retail Systems Research Managing Partner Paula Rosenblum said she remains skeptical about the true ROI of the practice.
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Is there really an improvement between a mag swipe and contactless tap if multi-factor authentication is required?
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