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RuBee May Be The Way Out For Frustrated RFID Proponents

Written by Evan Schuman
June 10th, 2006

When IEEE unveiled a major RFID alternative this week dubbed RuBee, it touted it as a way to avoid many technological problems with RFID. Mostly, though, it gave IT execs political cover to look at RFID alternatives without admitting failure.

For years, RFID proponents have pointed to item-level tagging as the Holy Grail, the ultimate payoff when all of the RFID pieces fell into place. That's when full ROI would happen, out-of-stocks would become an age-old memory and smartcarts would become what The Jetsons had always intended.

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Posted in IT Strategy/Industry, Premium Content, RFID
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One Comment | Read RuBee May Be The Way Out For Frustrated RFID Proponents

  1. Pete Abell Says:
    June 10th, 2006 at 3:18 am

    Refreshing to have an honest open view of what has been a PR exercise on making a technology standard that is not working to keep breathing. There are many companies that are doing 1-2 SKUs out of hundreds inorder to say they are complying with the mandate. Hopefully, companies will be able to try alternatives now that both RuBee and HF are in the mix.

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