Target Tries To Replace Runway Models With Holograms
Written by Evan SchumanNovember 6th, 2007
In one of the stranger examples of retail technology, Target is deploying holograms to create a fashion show with no human models present. The live show will consist of images of clothing—with no models—dancing around on stage.
The streaming video of a rehearsal show that Target is sending around is more bizarre than anything else. If the intent is to focus on the clothes, this Target-supplied video seems to miss the point, as even the highbandth-version shows very little of the clothing's detail. There's also a very good reason why top fashion models make so much money. It's the models that make the clothes look good.
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One Comment | Read Target Tries To Replace Runway Models With Holograms
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November 7th, 2007 at 4:14 pm
This is a cool idea in theory, but I’m a bit surprised to see them take this approach. They successfully pioneered providing respectable fashion labels and affordability with lines from designers like Mossimo Giannulli and Isaac Mizrahi. These designers would be the first to tell you that a fashion show is just as much about seeing the clothes as it is about being seen at the show. It’s all about who is in the front row and who the designers speak with after the show. If everyone has a front row seat, then you loose the air of excitement and exclusivity of it all… a fashion faux pas for sure.