http://storefrontbacktalk.com/it-strategy-industry/target-tries-to-replace-runway-models-with-holograms/ Techniques, Tools and Tirades about Retail Technology and E-Commerce Sun, 20 May 2012 01:49:40 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://storefrontbacktalk.com/it-strategy-industry/target-tries-to-replace-runway-models-with-holograms/comment-page-1/#comment-19827 Karyn Wed, 07 Nov 2007 21:14:07 +0000 http://www.storefrontbacktalk.com/it-strategy/target-tries-to-replace-runway-models-with-holograms/#comment-19827 This is a cool idea in theory, but I'm a bit surprised to see them take this approach. They successfully pioneered providing respectable fashion labels and affordability with lines from designers like Mossimo Giannulli and Isaac Mizrahi. These designers would be the first to tell you that a fashion show is just as much about seeing the clothes as it is about being seen at the show. It's all about who is in the front row and who the designers speak with after the show. If everyone has a front row seat, then you loose the air of excitement and exclusivity of it all... a fashion faux pas for sure. This is a cool idea in theory, but I’m a bit surprised to see them take this approach. They successfully pioneered providing respectable fashion labels and affordability with lines from designers like Mossimo Giannulli and Isaac Mizrahi. These designers would be the first to tell you that a fashion show is just as much about seeing the clothes as it is about being seen at the show. It’s all about who is in the front row and who the designers speak with after the show. If everyone has a front row seat, then you loose the air of excitement and exclusivity of it all… a fashion faux pas for sure.

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