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We’ve been seeing a bizarre trend this national recession. It seems to be hitting hard the companies that expected to be hit, the ones that cut back spending in anticipation of the downturn. Lo and behold, after cutting back on customer service and marketing programs, they see revenues fall. Did they correctly predict the sales drop or did they unintentionally cause the sales drop? This question comes to mind when looking at some recent earnings reports. Wal-Mart’s been faring well, but it points to increased grocery and other low-cost items, suggesting that they may be taking sales away from higher priced grocery rivals. That might be a recession sign. But this week’s Amazon figures raise questions about such analysis. Read more. |
April 25th, 2008 at 9:39 am
Our data supports this notion completely. Our soon-to-be-published benchmark report, “The Customer-Centric Store 2008″ tells a fairly similar tale (based on a respondent pool of more than 125 retailers).
Retailers who were doing well are continuing to invest and do NOT see the economy as a key business driver. Retailers that were on the bubble….well, we’ve been saying the country (and this survey pool is about 70% US, I think) is over-retailed for years. Results are not really all that surprising (even though they are sad). I keep calling it a “thinning of the herd”.
As always, Retail Winners have a very different mind-set than their competitors. They don’t just sell more merchandise, they think differently.