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Alien’s IPO Documents Shed Perhaps Too Much RFID Light

Written by Evan Schuman
June 15th, 2006
Pureplay RFID vendor Alien Technology's S-1 filing delivers few surprises beyond the required candid lawsuit-avoiding language so popular in SEC filings. Still, Alien statements such as "Both we and other industry participants have overestimated RFID market size and overall growth rates" are noteworthy. Is Alien's IPO a test of the whole RFID market?

The IPO reports that Alien has "had limited success in accurately predicting future sales of our RFID products." Is that like my saying that I've had limited success in making billions of dollars as the world's ugliest male model? That is suddenly my favorite new phrase. When my wife asks me if I've finished cleaning the kitchen, I'll tell her that I'm enjoying limited success in that endeavor.

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Posted in Mobile/Wireless/Contactless, Premium Content, RFID
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