M-Commerce Inside Is Very Different Than M-Commerce Outside
Written by Evan SchumanJuly 15th, 2010
Retailers tend to think of mobile as a single strategy, a way to deal with their customers via their mobile devices, regardless of where they are. But the truth is that retailers need to have two distinct mobile strategies: One for dealing with customers when they are inside physical stores and a second for when they are anywhere else.
In-Store Mobile (let's call it ISM because retail sorely needs more TLAs) has far more capabilities and possibilities than Outside Mobile (OM). ISM offers the opportunity to interact with shelf tags and barcodes, which OM does not.
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One Comment | Read M-Commerce Inside Is Very Different Than M-Commerce Outside
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
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July 15th, 2010 at 8:18 am
The biggest story in mobility is one you haven’t told yet (as far as I can tell). Just like the “deep web” (that portion of the web hidden behind firewalls inside corporate and private networks) is estimated to be 10 times larger than the public web, the biggest opportunity in retail mobility doesn’t concern customers at all: mobility can transform a retailer’s operations, in-store merchandising and ordering processes. Don’t get me wrong, m-commerce is important. But m-commerce only benefits a small group (arguably an affluent trend-setting group). Mobile-enhanced operational processes, on the other hand, have the potential of transforming the retailer and turn it into a lean & mean profit making machine. Now where is the bigger story?