Macy’s Self-Service Makeup Centers Could Go Much Farther
Written by Evan SchumanMay 6th, 2010
When reports hit this week that Macy's was trialing self-service makeup centers—to be called Impulse Beauty—at about 15 locations, we initially thought the retailer was leveraging kiosks. Alas, nothing so digital is going on at Macy's. But the potential for replacing pancake with pixels is quite real.
Envision a customer walking up to a kiosk, looking into a mirror and smiling. The mirror digitally captures the customer's face. With the captured face on a screen, the customer chooses makeup options.
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2 Comments | Read Macy’s Self-Service Makeup Centers Could Go Much Farther
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
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May 12th, 2010 at 5:26 pm
Sounds like a futuristic shopping mall experience; however, wouldn’t this intrude on personal biometrics? These businesses will have your biometric signature and thus open themselves up to endless fraudulent possibilities.
May 25th, 2010 at 7:25 pm
Would the kiosk really be able to accurately apply the makeup to the image, or will it look like someone hacked the image with a microsoft paint paintbrush?