Wal-Mart Changing Its RFID Strategy
Written by Evan SchumanOctober 6th, 2007
Wal-Mart is executing a "change of focus" with its RFID plans, leveraging RFID to improve specific business process rather than as a company-wide broad plan, according to a senior IT exec at the chain.
The plan, detailed in a speech by IT VP Carolyn Walter, is not especially new, with a focus on linking product promotion placements with purchases. But the speech?as detailed here in this RFID Journal story--does mark a more public discussion of this strategy change than Wal-Mart has done recently.
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Is there really an improvement between a mag swipe and contactless tap if multi-factor authentication is required?
-Ed
