Walgreens Embracing RFID Tagged Displays While Wal-Mart Backs Off
Written by Evan SchumanMarch 5th, 2009
Just a couple weeks after word got out that Wal-Mart and Procter & Gamble had backed off their support for RFID tags on marketing displays comes the news that the nation’s largest drugstore chain, Walgreens, is boosting its support for the very same RFID tagging of promotional displays.
“The results have been impressive: Over the past year, our in–store execution has grown to nearly double the industry average,” said David Van Howe, purchasing VP for the $60 billion 6,658-store chain. “Store–level information about what is up and where it is in the store allows unprecedented accountability for achieving program potential.”
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Is there really an improvement between a mag swipe and contactless tap if multi-factor authentication is required?
-Ed
