A Fair Wireless Approach
Written by Evan SchumanIn an interesting wireless payment approach, the 2006 Arizona State Fair will allow consumers to pay for rides with credit and debit cards at all ticket booths on the midway. Given the temporary nature of fairs and carnivals, it seems a natural for wireless payment potential.
“Taking credit cards for rides has always been a challenge because we move the ticket booths regularly to accommodate different fair layouts, so installing the cables required to carry the transactions over a wired connection for each event has been impractical as well as expensive. In addition, we have never been able to accept debit cards,” said Kristi Walsh, Marketing Director for the Arizona State Fair. The fair will be using Hypercom Optimum M2100 wireless payment terminals.
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I have strong reservations about the 'individual' certification and posting of that information for merchants. Can you imagine the potential employee poaching that might occur? The implications when competitors can look up how many are certified with each of their competitors? 
-Christine
