Commercials While You Pump?
Written by Evan SchumanApril 15th, 2007
A company called Pump Media got together with Chevron and concluded that the source of sorrow was a consumer deprivation of television commercials while pumping gas. Fret no more, America, because these two altruistic groups have lept to your defense.
They have joined Chevron's video-at-the-pump program where, according to a joint news release, they will be "entertaining motorists while they refuel" while running for the captive pumpers "targeted, high-impact and meaningful audio and video content."("No, no," Chevron officials wanted to say, "no need to thank us.")
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One Comment | Read Commercials While You Pump?
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
-Christine
April 18th, 2007 at 5:47 pm
Take a look at the Pump Media site and it is difficult to take this effort seriously. The idea itself makes sense, but to actually deliver relevant ads and compelling content they will need to partner with some more “advanced” companies. The first-step they could take would be to offer support for flash video, rather than just mpeg1,2 and avi. Otherwise, they will have to come up with most of the content themselves, and then figure out how to make it relevant. Relevance has to be based on something better than zipcodes.
These guys need some “heavy-hitting” partnerships to make this happen, but someone will get it done if they do not.