Contactless Securityless Report Could Depress Online Sales
Written by Evan SchumanA recent report that raised serious scientific questions about how secure the new contactless credit cards are could ultimately depress online sales, as consumers might doubt overall credit card security protections.
Jupiter Research retail analyst Patti Freeman Evans told the rest of the panel that the problems with contactless security perceptions could impact a lot more than merely those contactless cards. It could easily impact E-Commerce sales as it plays off of the existing consumer fears that it's easy to get ripped off online because security is so lax. "This just feeds into all of the fears that people were having about this kind of technology and it undermines the credibility of the credit card security systems overall," Evans said, adding that fraud concerns are "the biggest inhibitor to people transacting online. This just fuels the fire of consumer fears that they already have."
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Is there really an improvement between a mag swipe and contactless tap if multi-factor authentication is required?
-Ed
