CVS Launches A Loyalty Card Program For Shopping Bags
Written by Evan SchumanOctober 28th, 2009
Many retail chains today incentivize customers to use their own reusable shopping bags, often giving the customers immediate cash back for every bag used. But the $88 billion 7,000-store CVS pharmacy chain opted for a slightly more complicated approach, issuing special bag loyalty cards to customers who would attach them to each bag they planned to use. The bag barcode loyalty cards aren't even being given away; customers need to pay 99 cents for each tag.
In the world of green retail strategy, CVS' non-traditional approach may prove quite wise. Its strategy is that the chain needs consumers to support and participate in the program, and truly accomplishing that goal means customers must, if you will, have some organic biodegradable skin in the game. "What we've learned is that getting customers to mentally buy into the program is critical," said Melissa Studzinski, the director of relationship marketing for CVS. By making customers pay almost a buck for each tag, "you're forcing them to understand and to opt into a behavior."
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One Comment | Read CVS Launches A Loyalty Card Program For Shopping Bags
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
-Ed
November 2nd, 2009 at 10:57 pm
It is a scam and totally rude. They are preying on the elderly (and soon to be ‘elderly’ in order to also market some ‘green’ to the rest of us.