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Microsoft’s Mobile Catch-22 Is Getting Consumers To Not Give Up

Written by Evan Schuman
June 17th, 2010
In the evolving world of mobile and barcodes, one of the most daunting challenges is training consumers to use the technology properly. Of course, you can't really train consumers on Near-Field Communication (NFC), 2D barcodes and Microsoft's Tag Reader. What retailers need is an interface that is so intuitive consumers simply guess how to use these tools correctly.

But therein lies a delicious Catch-22: Once consumers use a technology four or five times, they typically master it and can then proceed effortlessly. The first one or two times, of course, will likely be rough.

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Posted in CRM, In-Store, IT Strategy/Industry, Mobile/Wireless/Contactless, Payment Systems, Premium Content, RFID, Software
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