NFC: A Technology Marvel That Must Overcome Human Psychology
Written by Evan SchumanFebruary 15th, 2008
Sometimes, people who spend most of their working hours trying to get technology to do magical things lose sight of the many psychological dynamics. In short, employees and consumers rarely see things the way technologists do, which can cause some wonderful disconnects in the field.
Retailers and telcos and others are watching test markets such as New York City and seeing how many consumers are using contactless payment. Their assumptions are based on the number of contactless cards in the population. But if that population doesn't realize that they have a contactless card, there's nothing valid that can be concluded when those people do not use them.
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Is there really an improvement between a mag swipe and contactless tap if multi-factor authentication is required?
-Ed
