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NFC: A Technology Marvel That Must Overcome Human Psychology

Written by Evan Schuman
February 15th, 2008
Sometimes, people who spend most of their working hours trying to get technology to do magical things lose sight of the many psychological dynamics. In short, employees and consumers rarely see things the way technologists do, which can cause some wonderful disconnects in the field.

Retailers and telcos and others are watching test markets such as New York City and seeing how many consumers are using contactless payment. Their assumptions are based on the number of contactless cards in the population. But if that population doesn't realize that they have a contactless card, there's nothing valid that can be concluded when those people do not use them.

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Posted in IT Strategy/Industry, Mobile/Wireless/Contactless, Payment Systems, Premium Content, RFID
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