PayPal’s Pitch To Retailers To Use Its Mobile Wallet: Making The Most Of A Few Temporary Differences
Written by Evan SchumanNovember 3rd, 2011
In the battle to woo retail partners, PayPal this week put out its best digital wallet presentations in a pop-up store in the Tribeca section of New York City. With presentations done by PayPal staffers and professional actors, PayPal is preparing to run retailers through five scenarios of mobile wallet retail usage. Unfortunately, PayPal's demonstrations look eerily like those from Google and ISIS.
The problem is that the digital wallet concept—a place where you can cram in every payment method, CRM card and discount reminder—is the same, with trivial differences in partners and technology. PayPal did showcase some differentiators—such as the ability to pay with airline miles or other points programs, in addition to changing the payment method days after the purchase has been finalized—but it also conceded that there's nothing preventing Google or ISIS (or Apple or others) from offering identical services.
This Story Is Only Available For Premium Subscribers. Click Or Login In Below To Read The Rest Of This Story.
Already a Subscriber? Login Here
Pages: 1 2
Leave a Reply
Readers, specifically those who want to comment on a story:
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
I have strong reservations about the 'individual' certification and posting of that information for merchants. Can you imagine the potential employee poaching that might occur? The implications when competitors can look up how many are certified with each of their competitors? 
-Christine
