Sainsbury’s Launches CRM-Based Coupon System, Claims To Be First In The U.K.
Written by Fred J. AunOctober 1st, 2009
U.K.-based supermarket chain Sainsbury’s is making what it called its "biggest investment in customer loyalty" since 2002 by introducing devices that spit out CRM-based coupons at the cash register.
The 792-store $32 billion chain said it is the first retailer in the U.K. to introduce a "coupons at the till" program, a multi-million-dollar project that will extensively use historical customer purchase information gleaned from its Nectar loyalty card database "to ensure that coupons are specifically targeted at what Sainsbury's Nectar card holders actually buy."
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I have strong reservations about the 'individual' certification and posting of that information for merchants. Can you imagine the potential employee poaching that might occur? The implications when competitors can look up how many are certified with each of their competitors? 
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