Sainsbury’s Launches CRM-Based Coupon System, Claims To Be First In The U.K.
Written by Fred J. AunOctober 1st, 2009
U.K.-based supermarket chain Sainsbury’s is making what it called its "biggest investment in customer loyalty" since 2002 by introducing devices that spit out CRM-based coupons at the cash register.
The 792-store $32 billion chain said it is the first retailer in the U.K. to introduce a "coupons at the till" program, a multi-million-dollar project that will extensively use historical customer purchase information gleaned from its Nectar loyalty card database "to ensure that coupons are specifically targeted at what Sainsbury's Nectar card holders actually buy."
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Is there really an improvement between a mag swipe and contactless tap if multi-factor authentication is required?
-Ed
