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Superquinn Goes Self-Checkout

Written by Evan Schuman
January 26th, 2007

Irish supermarket chain Superquinn, which for years has had a global reputation of pushing the eggplant envelope on grocery customer service, has finally decided to give self-checkout a try.

By March, the chain will be putting NCR FastLane self-checkout units into its core 19 stores in and near Dublin. NCR agreed to deliver the units “with a custom jet-black finish to match the supermarket’s interior walls,” according to an NCR statement.

Thus far, the initial deployments have fared well, said Superquinn Chief Information Officer John Farrelly, who claimed that roughly one out of every three customers tried self-checkout during its first trial week.


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