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	<title>Comments on: The License Plate Loyalty Card</title>
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	<link>http://storefrontbacktalk.com/payment-systems/the-license-plate-loyalty-card/</link>
	<description>Techniques, Tools and Tirades about Retail Technology and E-Commerce</description>
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		<title>By: Toll payer</title>
		<link>http://storefrontbacktalk.com/payment-systems/the-license-plate-loyalty-card/comment-page-1/#comment-68301</link>
		<dc:creator>Toll payer</dc:creator>
		<pubDate>Fri, 12 Mar 2010 17:51:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.storefrontbacktalk.com/?p=3180#comment-68301</guid>
		<description>License plate tolls have been implemented in the United States. The E-470 Public Highway Authority in Colorado has been doing this since 2009 or earlier.

I preferred stopping to pay tolls so I didn&#039;t have to deal with E-470&#039;s buggy online payment system. If their Web site wasn&#039;t so awful, license plate tolls would be great.</description>
		<content:encoded><![CDATA[<p>License plate tolls have been implemented in the United States. The E-470 Public Highway Authority in Colorado has been doing this since 2009 or earlier.</p>
<p>I preferred stopping to pay tolls so I didn&#8217;t have to deal with E-470&#8242;s buggy online payment system. If their Web site wasn&#8217;t so awful, license plate tolls would be great.</p>
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		<title>By: Payments Expert</title>
		<link>http://storefrontbacktalk.com/payment-systems/the-license-plate-loyalty-card/comment-page-1/#comment-62019</link>
		<dc:creator>Payments Expert</dc:creator>
		<pubDate>Fri, 19 Jun 2009 17:48:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.storefrontbacktalk.com/?p=3180#comment-62019</guid>
		<description>In Sydney in Australia they have completely eliminated the plastic wireless responders at Tolls - recognition technology automatically per the article links license plates to payment of tolls. Tourists hiring a car can simply make a call and link a credit card to their hire care license plate for a given period of time. Very simple and quick.

This means every toll road can be automated - massive impact in streamlining traffic flow.

If this could be applied in the US, it would not only save millions of hours in avoiding tollgate delays, but also energy consumed in stopping/starting, blood pressure and frustrations reduction but also increase revenues for toll systems by increased use - savings could be passed to consumers (as if that will happen ;-)

Far more convenient that sitting in traffic for 30 mins waiting for traffic at a sporting event to clear or due to someone sifting into their glove compartment for hidden money after dropping their quarters into the drain at the tollgate by accident....</description>
		<content:encoded><![CDATA[<p>In Sydney in Australia they have completely eliminated the plastic wireless responders at Tolls &#8211; recognition technology automatically per the article links license plates to payment of tolls. Tourists hiring a car can simply make a call and link a credit card to their hire care license plate for a given period of time. Very simple and quick.</p>
<p>This means every toll road can be automated &#8211; massive impact in streamlining traffic flow.</p>
<p>If this could be applied in the US, it would not only save millions of hours in avoiding tollgate delays, but also energy consumed in stopping/starting, blood pressure and frustrations reduction but also increase revenues for toll systems by increased use &#8211; savings could be passed to consumers (as if that will happen ;-)</p>
<p>Far more convenient that sitting in traffic for 30 mins waiting for traffic at a sporting event to clear or due to someone sifting into their glove compartment for hidden money after dropping their quarters into the drain at the tollgate by accident&#8230;.</p>
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		<title>By: Kenneth</title>
		<link>http://storefrontbacktalk.com/payment-systems/the-license-plate-loyalty-card/comment-page-1/#comment-61893</link>
		<dc:creator>Kenneth</dc:creator>
		<pubDate>Wed, 17 Jun 2009 20:11:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.storefrontbacktalk.com/?p=3180#comment-61893</guid>
		<description>one of the keys to successful retail marketing has to be non intrusive and providing value.  In the e-commerce world there is always a balancing act of personalization versus mass promotion.  In the web world the amount of data collected is huge once a consumer touches the site, in the physical world we are starting to see that level of data collection as technology improves.

This reminds me of an old story I was told once.  A man takes clothes to dry cleaner, and next time he parks his car and walks in, the owner already pulling his clothes before seeing his ticket.  He asks how the owner knows that was him since he isn&#039;t a &quot;regular&quot; and pulled the clothes without checking the ticket.  The owner showed him a PC under counter which he has tied license plates to ticket numbers if they are parked in front of the store in the 15 minute zone.

It is always a debate between privacy and personalized service.</description>
		<content:encoded><![CDATA[<p>one of the keys to successful retail marketing has to be non intrusive and providing value.  In the e-commerce world there is always a balancing act of personalization versus mass promotion.  In the web world the amount of data collected is huge once a consumer touches the site, in the physical world we are starting to see that level of data collection as technology improves.</p>
<p>This reminds me of an old story I was told once.  A man takes clothes to dry cleaner, and next time he parks his car and walks in, the owner already pulling his clothes before seeing his ticket.  He asks how the owner knows that was him since he isn&#8217;t a &#8220;regular&#8221; and pulled the clothes without checking the ticket.  The owner showed him a PC under counter which he has tied license plates to ticket numbers if they are parked in front of the store in the 15 minute zone.</p>
<p>It is always a debate between privacy and personalized service.</p>
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		<title>By: Marty</title>
		<link>http://storefrontbacktalk.com/payment-systems/the-license-plate-loyalty-card/comment-page-1/#comment-61826</link>
		<dc:creator>Marty</dc:creator>
		<pubDate>Fri, 12 Jun 2009 02:17:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.storefrontbacktalk.com/?p=3180#comment-61826</guid>
		<description>Sounds like the physical version of what you reported Sears being &quot;smacked&quot; for...on 6/7/2009...was this your &quot;inspiration&quot;?  Enjoyed the article though...thanks!</description>
		<content:encoded><![CDATA[<p>Sounds like the physical version of what you reported Sears being &#8220;smacked&#8221; for&#8230;on 6/7/2009&#8230;was this your &#8220;inspiration&#8221;?  Enjoyed the article though&#8230;thanks!</p>
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		<title>By: Deborah</title>
		<link>http://storefrontbacktalk.com/payment-systems/the-license-plate-loyalty-card/comment-page-1/#comment-61806</link>
		<dc:creator>Deborah</dc:creator>
		<pubDate>Thu, 11 Jun 2009 19:17:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.storefrontbacktalk.com/?p=3180#comment-61806</guid>
		<description>Forget the license plate - the mobile phone is the key to tracking the consumer&#039;s movements.  Until the consumer uses his/her phone to process a payment for a purchase transaction, Retailer 1 (Macy&#039;s or whoever) does not know that the consumer bought anything at Retailer 2.

Think carefully about what you want flowing through the nifty phone of yours.  No one promised you privacy when bought it.  It&#039;s likely the case that those handy apps are both a curse and a blessing.</description>
		<content:encoded><![CDATA[<p>Forget the license plate &#8211; the mobile phone is the key to tracking the consumer&#8217;s movements.  Until the consumer uses his/her phone to process a payment for a purchase transaction, Retailer 1 (Macy&#8217;s or whoever) does not know that the consumer bought anything at Retailer 2.</p>
<p>Think carefully about what you want flowing through the nifty phone of yours.  No one promised you privacy when bought it.  It&#8217;s likely the case that those handy apps are both a curse and a blessing.</p>
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		<title>By: roo</title>
		<link>http://storefrontbacktalk.com/payment-systems/the-license-plate-loyalty-card/comment-page-1/#comment-61789</link>
		<dc:creator>roo</dc:creator>
		<pubDate>Thu, 11 Jun 2009 14:25:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.storefrontbacktalk.com/?p=3180#comment-61789</guid>
		<description>The day I determine that a retailer does the stuff described here is the last day I go to that retailer.</description>
		<content:encoded><![CDATA[<p>The day I determine that a retailer does the stuff described here is the last day I go to that retailer.</p>
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		<title>By: Tim</title>
		<link>http://storefrontbacktalk.com/payment-systems/the-license-plate-loyalty-card/comment-page-1/#comment-61780</link>
		<dc:creator>Tim</dc:creator>
		<pubDate>Thu, 11 Jun 2009 11:59:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.storefrontbacktalk.com/?p=3180#comment-61780</guid>
		<description>This is really scary stuff.  Am I the only one that has an issue with privacy?  The thought of various stores all around the area knowing where I am and what I&#039;m buying at any moment sends shivers down my spine.  This is Big Brother at it&#039;s worse.</description>
		<content:encoded><![CDATA[<p>This is really scary stuff.  Am I the only one that has an issue with privacy?  The thought of various stores all around the area knowing where I am and what I&#8217;m buying at any moment sends shivers down my spine.  This is Big Brother at it&#8217;s worse.</p>
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		<title>By: Chakri</title>
		<link>http://storefrontbacktalk.com/payment-systems/the-license-plate-loyalty-card/comment-page-1/#comment-61777</link>
		<dc:creator>Chakri</dc:creator>
		<pubDate>Thu, 11 Jun 2009 11:42:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.storefrontbacktalk.com/?p=3180#comment-61777</guid>
		<description>A similar practice is in place in London (for a different reason). Where a local store Tesco scans cars that are parked over an hour (some stores more than 3hrs) and sends parking fine. Let us if they use this to attract shoppers.</description>
		<content:encoded><![CDATA[<p>A similar practice is in place in London (for a different reason). Where a local store Tesco scans cars that are parked over an hour (some stores more than 3hrs) and sends parking fine. Let us if they use this to attract shoppers.</p>
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		<title>By: Bryan Larkin</title>
		<link>http://storefrontbacktalk.com/payment-systems/the-license-plate-loyalty-card/comment-page-1/#comment-61772</link>
		<dc:creator>Bryan Larkin</dc:creator>
		<pubDate>Thu, 11 Jun 2009 10:10:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.storefrontbacktalk.com/?p=3180#comment-61772</guid>
		<description>Ok, so you can&#039;t drive to the store because they&#039;ll link you to your car.  Your phone already tells everyone who you are.  You can&#039;t walk to the store without you cell phone because facial recognition or &quot;gait/walk&quot; recognition will get you.  You can&#039;t shop on line because that is the easiest way to track you.

And people were up in arms about RFID tags on clothing????</description>
		<content:encoded><![CDATA[<p>Ok, so you can&#8217;t drive to the store because they&#8217;ll link you to your car.  Your phone already tells everyone who you are.  You can&#8217;t walk to the store without you cell phone because facial recognition or &#8220;gait/walk&#8221; recognition will get you.  You can&#8217;t shop on line because that is the easiest way to track you.</p>
<p>And people were up in arms about RFID tags on clothing????</p>
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