The PDA Instant Loyalty Card?
Written by Fred J. AunFebruary 24th, 2009
One vendor is trying to get consumers to sidestep the hassle of filling out loyalty card applications at every store by integrating the functionality into a PDA.
The field test by Japan’s NTT Communication started this month, just as the vendor promised when it rolled out the program in October 2008. NTT’s new “Gyazapo” system, which uses an RFID chip in a mobile phone to carry loyalty card information for multiple retailers, can allow RFID scanners at the POS to grab shoppers’ personal information from a central database managed by NTT.
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
I have strong reservations about the 'individual' certification and posting of that information for merchants. Can you imagine the potential employee poaching that might occur? The implications when competitors can look up how many are certified with each of their competitors? 
-Christine
