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The Pragmatic Guide To M-Commerce, Tesco Style

Written by Fred J. Aun
October 15th, 2009
Attention all Apple iPhone users wishing to use the new "Tesco Finder" app to locate products while shopping at Tesco stores. For a superior experience, please come to the front of the supermarket before activating your application. That, in essence, is the advice being given by Nick Lansley, a Tesco IT developer whose "Tech For Tesco" blog tends to honestly discuss the pitfalls and victories of technology innovations at $95 billion Tesco, the world's third-largest retailer, with more than 3,700 stores.

Although the new iPhone app will accurately point shoppers to the aisles and shelves housing their desired products, Lansley acknowledged that the wireless signal at some stores is too weak to work with iPhones turned on while customers are deep within the depths of Tesco's larger establishments.

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Posted in In-Store, IT Strategy/Industry, Mobile/Wireless/Contactless, Payment Systems, Premium Content
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