The Pragmatic Guide To M-Commerce, Tesco Style
Written by Fred J. AunOctober 15th, 2009
Attention all Apple iPhone users wishing to use the new "Tesco Finder" app to locate products while shopping at Tesco stores. For a superior experience, please come to the front of the supermarket before activating your application. That, in essence, is the advice being given by Nick Lansley, a Tesco IT developer whose "Tech For Tesco" blog tends to honestly discuss the pitfalls and victories of technology innovations at $95 billion Tesco, the world's third-largest retailer, with more than 3,700 stores.
Although the new iPhone app will accurately point shoppers to the aisles and shelves housing their desired products, Lansley acknowledged that the wireless signal at some stores is too weak to work with iPhones turned on while customers are deep within the depths of Tesco's larger establishments.
This Story Is Only Available For Premium Subscribers. Click Or Login In Below To Read The Rest Of This Story.
Already a Subscriber? Login Here
Leave a Reply
Readers, specifically those who want to comment on a story:
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
I have strong reservations about the 'individual' certification and posting of that information for merchants. Can you imagine the potential employee poaching that might occur? The implications when competitors can look up how many are certified with each of their competitors? 
-Christine
