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What Does Subway’s Contactless Trial Mean For Payment?

Written by Evan Schuman
May 4th, 2009
Subway, the 31,000-store sandwich restaurant chain, has agreed to be the latest guinea pig for Visa's contactless payment program. Subway confirmed Thursday (April 30) that it will soon make the payment technology available to "participating" locations in Canada. Subway has about 2,400 stores in Canada, many of which are franchised.

Typically, statements announcing such deals (which, in this case, included Subway's acquirer for its stores in Canada, Chase Paymentech) feature a canned quote from an executive with the chain, praising the vendor for its wisdom. In this case, the quote provided by Subway was anything but warm.

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Posted in In-Store, Mobile/Wireless/Contactless, Payment Systems, Premium Content, RFID
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