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What’s In A Name? For ISIS, Apparently, No Respect

Written by Frank Hayes
February 16th, 2012

Hewlett-Packard announced a new open-source Web browser for mobile devices on Tuesday (Feb. 14). It’s name? Isis. That’s the latest slap for ISIS, the mobile payment initiative backed by Verizon, AT&T and T-Mobile—apparently HP didn’t even wonder if anyone had trademarked “Isis” as the name for a mobile app (yes, ISIS has). It’s especially worrisome with ISIS now slipping into third place in the mobile payment horse race behind Google and PayPal, which are both already taking payments.

Even more confounding: Starting this month, Google now offers Google Wallet on some AT&T mobile phones and, unlike Verizon, AT&T is apparently officially allowing it. To be fair, ISIS still plans to start trials of its payments system this summer in Salt Lake City and Austin. But to be realistic, if ISIS can’t keep its founding members on board or even defend its brand name, you have to wonder whether these telcos still think they can win the mobile payment game—or if ISIS is about to change directions again.

Posted in In-Store, IT Strategy/Industry, Mobile/Wireless/Contactless, Payment Systems
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