Metro Group Finally Goes Live With RFID
Written by Evan SchumanJune 22nd, 2007
In what is being billed as the largest production rollout of RFID in Europe, the $81 billion retail giant Metro Group has gone live with its wireless strategy.
The Germany-based chain has long been in the lead of RFID thinking and strategy globally, although it's efforts to date have been limited trials. "We are moving RFID out of the innovation labs and into working retail stores," said Gerd Wolfram, an IT managing director for the chain.
Metro, which will reportedly be using RFID products from Reva Systems in the rollout, will start with about 200 locations of its Metro Cash & Carry, Real stores, and the Metro Group distribution centers.
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One Comment | Read Metro Group Finally Goes Live With RFID
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
-Ed
June 23rd, 2007 at 7:53 am
One has to wonder what was the purpose of conducting pilot studies for the use of RFID in the Supply Chain by Metro, Wal-Mart and others. Based on most credible reports, including one from the prestigious Wall Street Journal, RFID, in the Supply Chain, has failed to meet any of its over-hyped goals. Tag costs are nowhere near the targeted 5 cent level. The read rate for pallet loads is hovering at 50%. Shelf inventories are next to impossible. The ROI, by which success is always measured, is nonexistent.
One can only conclude that Metro is unable to face reality and abandon what has been shown to be a bad idea.