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ABI: If Data Breach Worries Don’t Kill M-Commerce, Speed Very Well Might

Written by Fred J. Aun
March 11th, 2009
Although it's one of the fastest growing segments—which is easy to do when your initial marketshare is practically zilch—M-Commerce is facing some significant hurdles before it can achieve widespread acceptance, with data breach fears and insufficient speed near the top, according to a new report from ABI Research.

Surveys show the public's lack of enthusiasm for mobile device-based shopping held steady between late 2007 and late 2008. "Consistent from year to year, a little over one-half of all respondents are not interested in using their mobile phones to make purchases," ABI Senior Analyst Jeff Orr said. "Transaction security was cited by 71 percent of mobile phone users as a major concern preventing wider uptake."

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Posted in E-Commerce, In-Store, Mobile/Wireless/Contactless, Payment Systems, Premium Content, Security/Fraud
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