Amazon Eyes In-Store Payment
Written by Evan SchumanNovember 4th, 2009
What do Amazon execs have in store for their company’s new PayPhrase payment system? Apparently, in-store itself. The service today is an interesting means of allowing consumers to, in effect, subdivide their payment authorization so that a child or an employee can make purchases, but with specific dollar limits and related controls.
It also allows consumers to have different addresses (home, work, the in-law residence where the holidays will be spent, etc.) associated with different phrases and potentially different payment methods (the corporate credit card for office deliveries, a personal card for home, etc.). But Amazon's vision for PayPhrase goes beyond online; it includes mobile and, especially, in-store options, said Matt Williams, the general manager for Amazon PayPhrase. "We want [PayPhrase] to be used anywhere they want to pay, anywhere a customer happens to be," Williams said.
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
I have strong reservations about the 'individual' certification and posting of that information for merchants. Can you imagine the potential employee poaching that might occur? The implications when competitors can look up how many are certified with each of their competitors? 
-Christine
