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Announcing A Data Breach And Saying It’s No Big Deal: Bad Move, Blippy

Written by Evan Schuman
April 29th, 2010
Data Breach Etiquette Rule #8: The moment you announce you screwed up and exposed customers' payment data to cyberthieves is a really bad time to lecture customers that "it's a lot less bad than it looks" and that "it's important to remember you're never responsible if someone uses your credit card without your permission." That rule is especially valid, as in the tale we're about to tell, when both of those sentences are quite likely wrong.

Our tale is about an interesting startup called Blippy. (Note: A very prominent co-founder of Blippy's is Philip Kaplan, the Pud of F*cked Companies fame. Yes, that makes one of the deepest ironies in Silicon Valley coming up the street right now.)

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Posted in CRM, IT Strategy/Industry, Payment Systems, Premium Content, Security/Fraud
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One Comment | Read Announcing A Data Breach And Saying It’s No Big Deal: Bad Move, Blippy

  1. Bob Swanson Says:
    May 1st, 2010 at 1:06 am

    Every time I see/hear a corporate mouth say that he takes (privacy/security/whatever) “seriously,” I run for cover.

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