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Apple Envisions Phones Acting As Concert Tickets That Can Also Capture The Music

Written by Evan Schuman
April 22nd, 2010
Apple is proving itself patently clever (sorry) by pushing Mobile retail interactions to a new level. What the digital content maestro filed to the U.S. Patent Office this month--on April 1, but it's no joke--is a way of using a smartphone to first purchase seats at a concert and then to literally use the device as the ticket to gain entrance and as the download location for a recording of the show when the concert is over.

By also using the phone to purchase food, beverages, t-shirts and other merchandise at the show, Apple's approach goes beyond convenience because of the CRM potential. For the first time, producers can learn precisely which guests are purchasing which extras and for how much.

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Posted in CRM, E-Commerce, In-Store, IT Strategy/Industry, Mobile/Wireless/Contactless, Payment Systems, Premium Content, RFID, Security/Fraud
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