advertisement
advertisement

Apple’s Geolocation Threat: Defining “Beneficial,” Apple Style

Written by Evan Schuman
February 11th, 2010
Apple this month posted a stern-sounding warning on its developer pages: make sure your geolocation efforts are designed with the user—and not an advertiser—in mind. "If you build your application with features based on a user's location, make sure these features provide beneficial information. If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user's location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store."

At a glance, that sounds like a fine consumer-oriented focus, but let's delve a bit deeper. Apple is by no means coming out against geolocation. The problem is how Cupertino is defining both the good ("provide beneficial information") and the bad ("deliver targeted ads"). Who's to say that a cleverly targeted ad doesn't, in fact, potentially provide beneficial information?

This Story Is Only Available For Premium Subscribers. Click Or Login In Below To Read The Rest Of This Story.

Posted in E-Commerce, Mobile/Wireless/Contactless, Premium Content, Security/Fraud
advertisement

Leave a Reply

Readers, specifically those who want to comment on a story:
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.

Weekly, Monthly Newsletters

Quickly catch-up on the latest in E-Commerce and Retail Tech with our free weekly report, with urgent bulletins as news merits—along with our monthlies on Mobile, Security, In-Store, E-Commerce and CRM.
advertisement

Most Recent Comments

"Is there really an improvement between a mag swipe and contactless tap if multi-factor authentication is required?" -Ed

The Backward World Of Loyalty: "I'd Like A VCR, A Wired Phone and a Plastic Loyalty Card, Please"

Walt Conway
The common thread in each case is immediacy. I carry no additional plastic in my wallet I can avoid. Then again, I'm not a typical consumer so maybe others have different experiences as retailers or consumers. Read more...
Omar Iftikhar
Loyalty should be the main driver for all your targeted services and promotions. Not a lot of retailers do that very well. The best at it in my experience is Best Buy. Being part of their Rewards Zone not only automatically assigns the points to your purchase, but also sends you an electronic copy of your receipt, and any follow up coupons and specials. Read more...

Neiman Marcus Goes Down, But Only For A Special Few

Steven P
We insist our staff check all changes (how ever small) on all the popular browsers. Its something we'd recommend to everyone. Read more...

The Never-Ending Dance Of Contactless Security

ed
Contactless should require multi-factor authentication for financial transactions. However, multi-factor authentication will nullify the main benefit of contactless transactions which is speed. Is there really an improvement between a mag swipe and contactless tap if multi-factor authentication is required? Read more...

Home Depot's Try At Not Shutting Down Completely Leaves Customers Running In Circles

Bill N
This is SO Home Depot -- a lack of vigor resulting in rookie mistakes. I see it all the time in the stores. Read more...

MasterCard Pushing EMV PIN. Visa? Not So Much

James L.
When our company switched from AmEx to MC for business travel expenses, I thought we finally had the opportunity for chip/PIN & signature cards to facilitate the travel in Europe. "They're not available in the US yet", I was told by the bank representative who conducted the training on the new related expense reporting website. It was interesting to see that the chip card with mag stripe was available to my colleages in Canada. I thought the idea with chip & signature was to allow its use in both US & EU markets. One card - dual authorization methods. Read more...
Dan
I want Chip & PIN. With Chip & Signature, sure it has a an EMV chip, but then a fraudster could just steal my card, run it through the chip reader and then sign my name. The PIN adds an extra layer of security as only I (should) know it. At the very least, I would like to see a dual method wherein if the US insists on using Chip & Signature, our cards would work as Chip & PIN in countries where that is the norm. I am just sick of this back and forth. America needs to get off its high horse and comply with the world payment standards. Visa says Chip & Signature, MasterCard wants Chip & PIN and then Amex is mysteriously quiet. All of this talk....the government, banks, acquiring banks and card networks need to work together to make it affordable and easy to fast track EMV. Read more...

In The Security Vs. Compliance Battle Of The Mind, Security Is Winning

Andrew Jamieson
I think that this has the potential to provide a terrific win for the merchants in scope for these sorts of systems, and also to the security posture of payments as a whole - exactly because it should ensure that people who know what they are doing are the only ones involved in the details. Read more...

Guess CIO On iPad Trial: "This Is The Consumerization Of IT."

John Pruban
Because Apple provides little support at the enterprise level, it is interesting to watch the struggles as retailers implement. In Mike's case, he talks at great length about the augmentation of the customer experience. The biggest hole we see retailers struggle with here is basic wireless coverage. The experience goes bad quickly if, while your walking around, you get into the middle of a function and can't recover. Read more...

Brook
This phone is not "from Verizon". The operating system was written by Google. The hardware was manufactured by Samsung. The reason a person might buy such a device is to run Android software. Verizon is just the service provider that links the device to the telephone backbone and the Internet. Verizon has no right to tell users what software they can or cannot run on their devices. And "Google Wallet" or Verizon's (vaporware so far) competing product should be treated as just what they are: software. The users should be able to download and install their own choice. Read more...

Macy's In Australia: No, John, It's Not All Thanks To eBay

Ric
John Donahoe is so anxious to impress his Wall Street Masters that it comes as no surprise he exaggerated and got the facts wrong during the conference call. Read more...

In Theory, E-Commerce Sites Are Way Too Slow. But Do Customers Care?

Jason Goldberg
I love it when the data in vendor studies directly contradicts the conclusion, and thanks for calling it out. In the case of page load speed, while I am skeptical of the urban legends quantifying the effect of page load (1 conversion drop per 100ms, etc...), I have seen a number of first hand examples of improved performance directly improving bounce rate and conversion. So my own experience tells me that speed is an important factor in customer experience. I just don't believe it can be reduced to a simple equation. Read more...
StorefrontBacktalk
Our apologies. Due to legal and security copyright issues, we can't facilitate the printing of Premium Content. If you absolutely need a hard copy, please contact customer service.