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	<title>Comments on: Are Tokenization And End-To-End Encryption Substitutes?</title>
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	<description>Techniques, Tools and Tirades about Retail Technology and E-Commerce</description>
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		<title>By: Walt Conway</title>
		<link>http://storefrontbacktalk.com/securityfraud/are-tokenization-and-end-to-end-encryption-substitutes/comment-page-1/#comment-64532</link>
		<dc:creator>Walt Conway</dc:creator>
		<pubDate>Sat, 30 Jan 2010 22:32:06 +0000</pubDate>
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		<description>Lucas,
Thanks for the comment and your insights.  I&#039;m doing some further research based on your comment and email responses I&#039;ve received directly.  Look for a follow-up piece soon.</description>
		<content:encoded><![CDATA[<p>Lucas,<br />
Thanks for the comment and your insights.  I&#8217;m doing some further research based on your comment and email responses I&#8217;ve received directly.  Look for a follow-up piece soon.</p>
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		<title>By: Lucas Zaichkowsky</title>
		<link>http://storefrontbacktalk.com/securityfraud/are-tokenization-and-end-to-end-encryption-substitutes/comment-page-1/#comment-64386</link>
		<dc:creator>Lucas Zaichkowsky</dc:creator>
		<pubDate>Mon, 25 Jan 2010 20:15:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.storefrontbacktalk.com/?p=4592#comment-64386</guid>
		<description>Walter, I think there&#039;s a lot of misinformation out there and that&#039;s the fundamental source of confusion. Many believe these are competing technologies and most vendor marketing reinforces that misconception. End to end protects card data at initial entry when the card is first swiped or keyed in. Tokenization then provides a mechanism for merchants to be able to perform future actions like recurring billing or an easier return process without storing the account number. An end to end encryption solution is complemented when it has built-in tokenization support. Without the tokenization, many business needs are not met. They&#039;re complementary technologies, not competing.</description>
		<content:encoded><![CDATA[<p>Walter, I think there&#8217;s a lot of misinformation out there and that&#8217;s the fundamental source of confusion. Many believe these are competing technologies and most vendor marketing reinforces that misconception. End to end protects card data at initial entry when the card is first swiped or keyed in. Tokenization then provides a mechanism for merchants to be able to perform future actions like recurring billing or an easier return process without storing the account number. An end to end encryption solution is complemented when it has built-in tokenization support. Without the tokenization, many business needs are not met. They&#8217;re complementary technologies, not competing.</p>
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