Barnes & Noble Makes Mobile Device Act Differently While In-Store
Written by Evan SchumanApril 29th, 2010
Once upon a time there was in-store and online, and each played in its own distinct world. Then mobile materialized and retailers had to figure out how to handle an online device operating within a brick-and-mortar.
On Friday (April 23), the 723-store Barnes & Noble book chain added yet another layer: A mobile device that acts very differently when it happens to be inside one of the book chain's stores.
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2 Comments | Read Barnes & Noble Makes Mobile Device Act Differently While In-Store
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
-Christine
April 29th, 2010 at 11:15 pm
I hope they spent a LOT of time on the security of this to ensure nobody can copy full content of all books. Security not just in the client, but server side input validation as well to protect against attackers that send whtever they feel like sending using their own tools. You don’t have to use a nook to communicate over a network.
April 30th, 2010 at 12:10 pm
Very good idea. Unfortunately for B&N they have one major problem. Lack of eBook content. The official word from B&N is that it takes them two months to move new eBook content delivered from publishers to its FTP to the eBook store.
However, my personal experience as a publisher is longer. I submitted two of my titles to B&N in Jan of this year and I am…still…waiting for the books to appear on their eBook store.
Time is money and B&N is currently losing allot of it with its tedious process of displaying new product on their eBook store.
With this slow process to market, readers looking for new titles…will go to Amazon.