Best Buy’s Mobile Oath: Do No Privacy Harm
Written by Evan SchumanAugust 5th, 2010
In a sign of the times, when Best Buy officially introduced its new mobile application on Tuesday (August 3), the key point being touted was not the app's capabilities, convenience or free price. It was that the nature of the app is such that it doesn't violate privacy.
The app itself—which is also due to be released shortly by Macy's, among other chains—comes from a vendor called Shopkick. Its approach involves devices in the store broadcasting a constant audible signal announcing that store's identification number, but nothing else. That sound—theoretically undetectable by humans—would be picked up by any mobile phones in the store, assuming those phones have the Best Buy mobile app launched.
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
I have strong reservations about the 'individual' certification and posting of that information for merchants. Can you imagine the potential employee poaching that might occur? The implications when competitors can look up how many are certified with each of their competitors? 
-Christine
