Could Japanese Mobile CRM Pilot Serve As Mobile Payment Prototype?
Written by Evan SchumanOctober 22nd, 2008
A major Japanese mobile phone loyalty card trial slated to run from February through June of next year might prove to be a powerful prototype of how other countries might deploy mobile payment networks.
The trial features three retailers: a small technology café; a midsize, regional Tokyo-area chain; and one of Japan's largest retailers--Bic Camera, whose revenue last year was roughly equivalent to $6 billion. The trial's goal is to show that the consumer phones can hold the loyalty card data of more than 100 retailers, depending on how much data each retailer wants to store.
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
I have strong reservations about the 'individual' certification and posting of that information for merchants. Can you imagine the potential employee poaching that might occur? The implications when competitors can look up how many are certified with each of their competitors? 
-Christine
